Enhancing In-Store Customer Experience With Face Recognition

The Problem

In a competitive market, retail stores look to gain competitive advantage by providing their customers a shopping experience that is unique. Retailers are on the lookout for innovative ways to help them deliver a highly personalized experience to their customers. Can AI be used to enhance in-store experience of customers?

Solution

Computer vision models deployed on Kranium can be used to enhance in-store experiences of customers. These models can consume feeds from cameras installed at entry points to recognize faces of customers and send unique offers to them via SMS or Push Notifications based on their demographics. This will offer a highly personalized shopping experience for customers. Additionally, digital signages can be used to display product recommendations specific to the customer standing in front.