Social Media Listening With NLP

The Problem

Organizations which do not have a social media listening strategy are missing out on valuable data available to help improve their organization. It is in the best interest of organizations to know what others have to say. As the number of engagements increase, it can turn out to be challenging for businesses to track responses. Also, doing social media listening manually can turn out to be quite a laborious process. Organizations need effective ways to improve social media listening.

Solution

Machine Learning and NLP models can be deployed on Kranium to derive insights and patterns from data collected from multiple digital channels in real-time. In addition, NLP models can perform sentiment analysis from posts made by others and provide a high level overview of the overall sentiment. In addition, organizations can focus on the negative posts and offer resolution to problems posted by customers.